Brand New looks at the Hornets’ logo tweak. Scroll down to the comments section to see their secondary logo — it’s exceedingly clever, co‐opts some New Orleans iconography (the primary logo dates back to the Charlotte era), and kicks the primary logo’s ass. The Saints’ fleur de lis logo represents an era when a team’s logo could be unapologetically abstract. (The bigger news is the slight color change; I’m looking forward to seeing the new uniforms.)
