I know I am probably preaching to the choir here, but maybe, just maybe, if we sing loud enough, the branding firms that make these decisions will hear our song of reason and make the right decision. If we are going to redesign a classic logo (or design a new one for that matter), let’s stand up for good design and actually do something innovative instead of relying on bevels and drop shadows applied to someone else’s genius.

Bennett Holzworth